Affiliate software for e-commerceViralPayouts vs UpPromote
ViralPayouts has no monthly fee, pays your affiliates for you and pays recruiters on every program. You pay 10% of what you pay partners, falling to 3%, and nothing in a month when nobody sells. With UpPromote, you pay your affiliates yourself and has two-tier recruiting on some plans only. It costs $0 to $199.99 a month + 1% to 2% of affiliate revenue.
Every figure for UpPromote comes from its own pages or named review sites, checked 12 October 2026. Sources are listed at the bottom.
Why brands pick ViralPayouts over UpPromote
Best fit: Non-Shopify or digital/SaaS brands that want built-in recruiter overrides and payouts handled, paying 10% falling to 3% of partner earnings with no monthly plan.
- $0 a month
No plan and no setup fee. 10% of what you pay partners, falling to 3% at $10,000 a month.
- Payouts done for you
One invoice per program. ViralPayouts sends every partner and recruiter their money and collects tax forms.
- Recruiters built in
Customer links and recruit links on every program, with the override set your way and reversed on refunds.
Side by side
| UpPromote | ViralPayouts | |
|---|---|---|
| Price | $0 to $199.99 a month + 1% to 2% of affiliate revenueTerm: Monthly or yearly (save 17%); billed through Shopify | $0 a month. 10% of what you pay partners, falling to 3% at $10,000 a month. |
| Setup fee | None stated; free migration offered | None |
| Fee for paying affiliates | Not stated | Included in the fee above: no charge to the brand for sending payoutsPartners pay Whop's own fee when they withdraw to their bank |
| Pays your affiliates for you | Novia Merchant's own PayPal Business / Wise accounts | Yes You fund by bank transfer; we pay every partner |
| Two-tier recruiting | Higher plansMultiple levels (example shows 3); maximum not stated. Upline commission based on program commission or total sales; recruitment bonus option levelsProfessional ($89.99/mo + 1.5%) and above | Yes Two levels on every program: share of commission, share of sale or fixed. Paid on approved sales, never sign-ups |
| Public program directory | Yes"Thousands of trusted affiliate programs" (directory page); exact count not stated programs | Yes Partners browse and join with one account |
| Tracking | Cookie-based affiliate links; Coupon codes (auto-generate, anti-leak discount); Postback URL for affiliates (S2S); Facebook Pixel for affiliates | First-party links with click IDs, signed server-to-server events, Stripe Checkout webhook |
| Coupon tracking | Yes | Yes A code per partner, per program |
| Mobile app tracking | Not stated | App installs, sign-ups and purchases reported from your server through the signed event API, with bounties on them. No SDK to ship in your app. |
| API, webhooks, MCP | API, webhooks, MCP server | REST API for brands and partners with an OpenAPI spec, an MCP server for AI agents, a signed event API and partner postbacks |
| Integrations | Shopify (native), Shopify Plus, PayPal, Wise, Klaviyo | Stripe Checkout, Shopify orders, any backend via the event API |
UpPromote plans in full
- Free: $0 a month. 1 affiliate program, $3,000 referral review per month, 1 coupon per affiliate, basic registration form
- Growth: $29.99 a month, plus 2% of affiliate revenue. Unlimited programs, marketplace listing, customer referral, store credit payment
- Professional: $89.99 a month, plus 1.5% of affiliate revenue. Unlimited coupons, auto-pay with PayPal, MLM, Wise payouts, 1099-NEC, MCP, postback for affiliates
- Enterprise: $199.99 a month, plus 1% of affiliate revenue. Unlimited staff, multi-store sync, coupon code commission, custom development
Where ViralPayouts comes out ahead of UpPromote
What UpPromote offers
Shopify merchants (Free to Shopify Plus) running affiliate, influencer and customer-referral programs; strongest in fashion, beauty & health, home, sports.
Affiliate software for e-commerce · G2 4.8 (123 reviews) · Capterra 4.9 (208 reviews) · Trustpilot 4.9 (256 reviews)
Why ViralPayouts is the better choice
- No subscription: UpPromote MLM needs $89.99/mo plus 1.5% of referral sales
- ViralPayouts pays affiliates for the brand; UpPromote uses merchant's PayPal/Wise
- Works beyond Shopify (Stripe Checkout webhook, server-to-server API) for SaaS and digital products
- Two-tier built in on every program with separate recruit link and recruiter override types
- One partner account across all programs
What UpPromote users say
Paraphrased from public reviews. Follow each link to read the original.
Praise
- Very fast, helpful support (login issue solved in 10 minutes). trustpilot.com
- Supplement store using it 3 years: program 'hugely successful'. trustpilot.com
- Quick setup, accurate tracking out of the box. capterra.com
- Automations and simple payment setup streamline the program. capterra.com
Complaints
- Marketplace affiliates low quality, unresponsive or scammy (same affiliate with multiple emails). apps.shopify.com
- Per-sale performance fee makes it expensive at scale. apps.shopify.com
- Steep paywalls, especially for influencer directory (Creator Discovery). capterra.com
- Auto-billed $89 for unused plan; refund refused. apps.shopify.com
About UpPromote
- In their words:
- "Explore the #1 affiliate platform built for Shopify" (site nav/hero); footer: "Launch your program in minutes. Track every sale. Pay every partner."
- Company:
- Founded Shopify app launched May 15, 2019; site copyright from 2019 · Hanoi, Vietnam (Regus Hanoi UDIC N04, UDIC Complex) · UPPROMOTE TECHNOLOGY JOINT STOCK COMPANY (app formerly by Secomapp, per app URL 'affliate-by-secomapp')
- Named customers:
- eFavormart, Holbrook Pickleball, cfab, Vetain, Kess Berlin, Breeze eSIM, Blushield USA
- Website:
- uppromote.com
Try ViralPayouts on test money
Set your commission and recruiter override, see what each sale costs you, and run it on the test network before a real partner joins. No monthly fee.
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ViralPayouts vs Vyral Affiliate Marketing AppSources for UpPromote (19), checked 12 October 2026
- https://uppromote.com/
- https://uppromote.com/pricing/
- https://docs.uppromote.com/pricing-plans/pricing-details
- https://docs.uppromote.com/llms.txt
- https://docs.uppromote.com/outreach-1/affiliate-recruitment/mlm.md
- https://docs.uppromote.com/management/payments/in-app-payments.md
- https://docs.uppromote.com/settings/general-settings/cookie.md
- https://docs.uppromote.com/settings/integrations/mcp.md
- https://docs.uppromote.com/outreach-1/affiliate-recruitment/marketplace-listing.md
- https://uppromote.com/why-uppromote/
- https://uppromote.com/customers/
- https://uppromote.com/integrations/
- https://uppromote.com/affiliate-program-directory/
- https://uppromote.com/use-cases/partner-payments/
- https://www.g2.com/products/uppromote-affiliate-marketing/reviews
- https://www.capterra.com/p/201885/Shopify-Affiliate-Marketing/reviews/
- https://www.trustpilot.com/review/uppromote.com
- https://apps.shopify.com/affliate-by-secomapp
- https://apps.shopify.com/affliate-by-secomapp/reviews
UpPromote is a trademark of its owner. ViralPayouts is not affiliated with UpPromote. Prices and features change: check uppromote.com before you decide. Spot something out of date? Tell us and we will fix it.