Affiliate software for e-commerce

ViralPayouts vs Affiliatly

ViralPayouts has no monthly fee, pays your affiliates for you and pays recruiters on every program. You pay 10% of what you pay partners, falling to 3%, and nothing in a month when nobody sells. With Affiliatly, you pay your affiliates yourself and has two-tier recruiting on some plans only. It costs $0 to $79 a month.

Every figure for Affiliatly comes from its own pages or named review sites, checked 12 October 2026. Sources are listed at the bottom.

Why brands pick ViralPayouts over Affiliatly

Best fit: Brands, especially digital/Stripe-based, that want two-tier recruiting with payouts fully handled and no fixed monthly cost.

$0 a month
No plan and no setup fee. 10% of what you pay partners, falling to 3% at $10,000 a month.
Payouts done for you
One invoice per program. ViralPayouts sends every partner and recruiter their money and collects tax forms.
Recruiters built in
Customer links and recruit links on every program, with the override set your way and reversed on refunds.

Start a program free

Side by side

	Affiliatly	ViralPayouts
Price	$0 to $79 a monthTerm: Billed monthly; change plan anytime; prices exclude tax	$0 a month. 10% of what you pay partners, falling to 3% at $10,000 a month.
Setup fee	None: "There are no hidden costs or additional charges"	None
Fee for paying affiliates	Not stated	Included in the fee above: no charge to the brand for sending payoutsPartners pay Whop's own fee when they withdraw to their bank
Pays your affiliates for you	Novia Merchant pays outside the app and marks as paid	Yes You fund by bank transfer; we pay every partner
Two-tier recruiting	Higher plans2 levelsProfessional ($39/mo) and above	Yes Two levels on every program: share of commission, share of sale or fixed. Paid on approved sales, never sign-ups
Public program directory	Yes	Yes Partners browse and join with one account
Tracking	Link (cookie); Coupon; Customer email; QR code	First-party links with click IDs, signed server-to-server events, Stripe Checkout webhook
Coupon tracking	Yes	Yes A code per partner, per program
Mobile app tracking	Not stated	App installs, sign-ups and purchases reported from your server through the signed event API, with bounties on them. No SDK to ship in your app.
API, webhooks, MCP	Not stated	REST API for brands and partners with an OpenAPI spec, an MCP server for AI agents, a signed event API and partner postbacks
Integrations	Shopify, BigCommerce, WooCommerce, Squarespace, Ecwid by Lightspeed	Stripe Checkout, Shopify orders, any backend via the event API

Affiliatly plans in full

Free: $0 a month. Up to 50 tracked orders; core tracking tools
Starter: $16 a month. Unlimited orders, up to 50 affiliates
Advanced: $24 a month. Up to 200 affiliates; branded portal, 3rd-party integrations, staff accounts, PayPal Mass Payout, affiliate categories
Professional: $39 a month. Up to 500 affiliates; two tier structure, SKU commissions/royalties, auto-apply coupon, bulk payout
Pro 1000: $59 a month. Up to 1,000 affiliates, all features
Pro 2500: $79 a month. Up to 2,500 affiliates, all features

Pricing source

Where ViralPayouts comes out ahead of Affiliatly

What Affiliatly offers

Small and budget-conscious ecommerce stores (Shopify, BigCommerce, WooCommerce, Squarespace, Ecwid and others) wanting simple affiliate tracking with low flat pricing.

Affiliate software for e-commerce · G2 4.3 (11 reviews) · Capterra 4.6 (27 reviews)

Why ViralPayouts is the better choice

ViralPayouts pays affiliates for the brand; Affiliatly payouts are manual or CSV (PayPal integration disabled on Shopify)
Server-to-server signed event API and Stripe Checkout webhook; reviewers cite weak Stripe checkout support at Affiliatly
Flexible recruiter override (share of commission, share of sale, or fixed) vs a % add-on only
No affiliate-count caps per plan
Ledger and test network with simulated money

What Affiliatly users say

Paraphrased from public reviews. Follow each link to read the original.

Praise

Affordable and has everything a small company needs to start. capterra.com
Fast, detailed support (fixed tricky cookie issues). capterra.com
Team handled technical setup for the merchant. capterra.com
Integrates with every platform a consultant's clients used. capterra.com

Complaints

Product has barely evolved in 3-4 years. capterra.com
Few payout options; not all affiliates have PayPal. capterra.com
Limited integration with Stripe checkout. capterra.com
Confusing platform, unhelpful/slow help desk, errors in help videos. apps.shopify.com

About Affiliatly

In their words:: "Affiliate marketing program management made easy" (homepage H1); title: "Affiliate tracking software for your store"
Company:: Founded Operating since 2014 (llms.txt: '12+ years'); Shopify app launched October 20, 2014 · Vratza, Bulgaria (registered address per Terms of Service) · Overcode LTD (Bulgaria, UIC 201552021)
Website:: affiliatly.com

Try ViralPayouts on test money

Set your commission and recruiter override, see what each sale costs you, and run it on the test network before a real partner joins. No monthly fee.

Start a program See pricing

More comparisons

All comparisons

Sources for Affiliatly (20), checked 12 October 2026

Affiliatly is a trademark of its owner. ViralPayouts is not affiliated with Affiliatly. Prices and features change: check affiliatly.com before you decide. Spot something out of date? Tell us and we will fix it.