Affiliate software for e-commerce

ViralPayouts vs Referwo

ViralPayouts has no monthly fee, pays your affiliates for you and pays recruiters on every program. You pay 10% of what you pay partners, falling to 3%, and nothing in a month when nobody sells. Referwo also pays affiliates for you and has no two-tier recruiting. It costs $69 to $399 a month.

Every figure for Referwo comes from its own pages or named review sites, checked 12 October 2026. Sources are listed at the bottom.

Why brands pick ViralPayouts over Referwo

Best fit: A brand that wants pay-on-results pricing, no subscription and partners who recruit other partners.

$0 a month
No plan and no setup fee. 10% of what you pay partners, falling to 3% at $10,000 a month.
Payouts done for you
One invoice per program. ViralPayouts sends every partner and recruiter their money and collects tax forms.
Recruiters built in
Customer links and recruit links on every program, with the override set your way and reversed on refunds.

Start a program free

Side by side

	Referwo	ViralPayouts
Price	$69 to $399 a monthTerm: None ('No lock-in contracts')	$0 a month. 10% of what you pay partners, falling to 3% at $10,000 a month.
Setup fee	Not stated	None
Fee for paying affiliates	Not stated	Included in the fee above: no charge to the brand for sending payoutsPartners pay Whop's own fee when they withdraw to their bank
Pays your affiliates for you	Yesvia Stripe listed in 'Works with' (not confirmed as payout rail)	Yes You fund by bank transfer; we pay every partner
Two-tier recruiting	No	Yes Two levels on every program: share of commission, share of sale or fixed. Paid on approved sales, never sign-ups
Public program directory	Yes	Yes Partners browse and join with one account
Tracking	discount codes; affiliate links	First-party links with click IDs, signed server-to-server events, Stripe Checkout webhook
Coupon tracking	Yes	Yes A code per partner, per program
Mobile app tracking	Not stated	App installs, sign-ups and purchases reported from your server through the signed event API, with bounties on them. No SDK to ship in your app.
API, webhooks, MCP	Not stated	REST API for brands and partners with an OpenAPI spec, an MCP server for AI agents, a signed event API and partner postbacks
Integrations	Shopify, WooCommerce, Instagram, Facebook, TikTok	Stripe Checkout, Shopify orders, any backend via the event API

Referwo plans in full

Basic: $69 a month. 3 campaigns, 50 creator applications/month, 15 approvals/month; $662/year
Standard: $99 a month. 9 campaigns, 500 applications/month (300 on Shopify listing), 50 approvals; $950/year
Premium: $399 a month. Managed service, unlimited; $3,830/year; no trial

Pricing source

Where ViralPayouts comes out ahead of Referwo

What Referwo offers

Australian e-commerce brands (Shopify/WooCommerce) wanting gifted, affiliate or paid influencer campaigns with a creator marketplace.

Affiliate software for e-commerce

Why ViralPayouts is the better choice

No monthly fee vs $69-$399/mo
Two-level recruiting on every program
Server-to-server API, Stripe Checkout integration and MCP server for non-Shopify businesses

About Referwo

In their words:: "#1 Influencer Marketing Platform for E-commerce"
Company:: Founded Shopify app launched 22 Dec 2023 · Sandown Village, VIC, Australia · Referwo Pty Ltd (ABN 87 653 825 757)
Website:: referwo.com

Try ViralPayouts on test money

Set your commission and recruiter override, see what each sale costs you, and run it on the test network before a real partner joins. No monthly fee.

Start a program See pricing

More comparisons

All comparisons

Sources for Referwo (3), checked 12 October 2026

Referwo is a trademark of its owner. ViralPayouts is not affiliated with Referwo. Prices and features change: check referwo.com before you decide. Spot something out of date? Tell us and we will fix it.