Affiliate software for e-commerce

ViralPayouts vs Affiliate Marketing ReferrLy (formerly Affiliatery)

ViralPayouts has no monthly fee, pays your affiliates for you and pays recruiters on every program. You pay 10% of what you pay partners, falling to 3%, and nothing in a month when nobody sells. With Affiliate Marketing ReferrLy (formerly Affiliatery), you pay your affiliates yourself and offers multi-tier commissions. It costs $0 a month.

Every figure for Affiliate Marketing ReferrLy (formerly Affiliatery) comes from its own pages or named review sites, checked 12 October 2026. Sources are listed at the bottom.

Why brands pick ViralPayouts over Affiliate Marketing ReferrLy (formerly Affiliatery)

Best fit: A brand that wants partner payouts and two-tier recruiting handled end to end, or is not on Shopify.

$0 a month
No plan and no setup fee. 10% of what you pay partners, falling to 3% at $10,000 a month.
Payouts done for you
One invoice per program. ViralPayouts sends every partner and recruiter their money and collects tax forms.
Recruiters built in
Customer links and recruit links on every program, with the override set your way and reversed on refunds.

Start a program free

Side by side

	Affiliate Marketing ReferrLy (formerly Affiliatery)	ViralPayouts
Price	$0 a month	$0 a month. 10% of what you pay partners, falling to 3% at $10,000 a month.
Setup fee	Not stated	None
Fee for paying affiliates	Not stated	Included in the fee above: no charge to the brand for sending payoutsPartners pay Whop's own fee when they withdraw to their bank
Pays your affiliates for you	Novia Merchant's PayPal (implied by 'Works with PayPal'; mechanics not documented)	Yes You fund by bank transfer; we pay every partner
Two-tier recruiting	Yes	Yes Two levels on every program: share of commission, share of sale or fixed. Paid on approved sales, never sign-ups
Public program directory	Not stated	Yes Partners browse and join with one account
Tracking	Referral links; Auto-created coupon codes; Post-purchase pop-ups to recruit customers; Email tracking	First-party links with click IDs, signed server-to-server events, Stripe Checkout webhook
Coupon tracking	Yes	Yes A code per partner, per program
Mobile app tracking	Not stated	App installs, sign-ups and purchases reported from your server through the signed event API, with bounties on them. No SDK to ship in your app.
API, webhooks, MCP	Not stated	REST API for brands and partners with an OpenAPI spec, an MCP server for AI agents, a signed event API and partner postbacks
Integrations	Shopify (Built for Shopify), PayPal, Recharge, Appstle	Stripe Checkout, Shopify orders, any backend via the event API

Affiliate Marketing ReferrLy (formerly Affiliatery) plans in full

Free: $0 a month. No limits stated on listing

Pricing source

Where ViralPayouts comes out ahead of Affiliate Marketing ReferrLy (formerly Affiliatery)

What Affiliate Marketing ReferrLy (formerly Affiliatery) offers

Shopify merchants, especially small stores, wanting a free affiliate + refer-a-friend program with links, coupons and a branded portal.

Affiliate software for e-commerce

Why ViralPayouts is the better choice

ViralPayouts pays partners via Whop; ReferrLy leaves paying to the merchant
Works outside Shopify (S2S API, Stripe webhook)
Public directory and one partner account across programs
Documented tracking ledger and test network

What Affiliate Marketing ReferrLy (formerly Affiliatery) users say

Paraphrased from public reviews. Follow each link to read the original.

Praise

Shopify summary: easy setup, intuitive merchant and affiliate dashboards, multi-level structures and accurate link/coupon tracking; fast live-chat support. apps.shopify.com
TBSC (US) got help from the founder on a Sunday setting up custom codes, page and URL. apps.shopify.com
Jarlicious Cupcakes (Australia) liked commission levels and the multi-level affiliate option. apps.shopify.com

Complaints

ALMA & CO. (Egypt, Nov 2025) found the interface unclear for customers and had trouble signing in; no affiliates signed up in a week. apps.shopify.com
Washla (UK, 2022) hit blank screens and 502/503 errors on affiliate login and said most features needed a paid upgrade at the time. apps.shopify.com
Fajas Tributo (2021) reported signup errors and a price mismatch between app and listing. apps.shopify.com

About Affiliate Marketing ReferrLy (formerly Affiliatery)

In their words:: "Affiliate program & Referral marketing tool to drive sales via ambassadors and influencers marketing" (Shopify listing)
Company:: Founded Shopify app launched December 22, 2020 · Developer address: New Delhi, India (Shopify listing; listing also says 'Based in United States') · DEVSQUAT SOLUTIONS (founder/developer 'Sam', described by a reviewer as a one-person show)
Team:: Reviewer describes Sam as "the one-person-show for this whole app" (unverified)
Named customers:: Quiet Mind (3+ years, Shopify review), Bondix Webshop (Germany, Shopify review)
Website:: apps.shopify.com

Try ViralPayouts on test money

Set your commission and recruiter override, see what each sale costs you, and run it on the test network before a real partner joins. No monthly fee.

Start a program See pricing

More comparisons

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Sources for Affiliate Marketing ReferrLy (formerly Affiliatery) (5), checked 12 October 2026

Affiliate Marketing ReferrLy (formerly Affiliatery) is a trademark of its owner. ViralPayouts is not affiliated with Affiliate Marketing ReferrLy (formerly Affiliatery). Prices and features change: check apps.shopify.com before you decide. Spot something out of date? Tell us and we will fix it.