Performance marketing platform

ViralPayouts vs HOQU

ViralPayouts has no monthly fee, pays your affiliates for you and pays recruiters on every program. You pay 10% of what you pay partners, falling to 3%, and nothing in a month when nobody sells. With HOQU, you pay your affiliates yourself and does not say it has two-tier recruiting. It costs $0 to $499 a month.

Every figure for HOQU comes from its own pages or named review sites, checked 12 October 2026. Sources are listed at the bottom.

Why brands pick ViralPayouts over HOQU

Best fit: Brands that want a two-level referral/partner program with payouts done for them.

$0 a month
No plan and no setup fee. 10% of what you pay partners, falling to 3% at $10,000 a month.
Payouts done for you
One invoice per program. ViralPayouts sends every partner and recruiter their money and collects tax forms.
Recruiters built in
Customer links and recruit links on every program, with the override set your way and reversed on refunds.

Start a program free

Side by side

	HOQU	ViralPayouts
Price	$0 to $499 a month	$0 a month. 10% of what you pay partners, falling to 3% at $10,000 a month.
Setup fee	Not stated	None
Fee for paying affiliates	Not stated	Included in the fee above: no charge to the brand for sending payoutsPartners pay Whop's own fee when they withdraw to their bank
Pays your affiliates for you	Novia Payout automation via services such as Capitalist listed as "Soon"; Payoneer named as a partner	Yes You fund by bank transfer; we pay every partner
Two-tier recruiting	Not stated	Yes Two levels on every program: share of commission, share of sale or fixed. Paid on approved sales, never sign-ups
Public program directory	Yes	Yes Partners browse and join with one account
Tracking	S2S postback; Pixel; iFrame; Cookieless tracking	First-party links with click IDs, signed server-to-server events, Stripe Checkout webhook
Coupon tracking	Not stated	Yes A code per partner, per program
Mobile app tracking	Partly	App installs, sign-ups and purchases reported from your server through the signed event API, with bounties on them. No SDK to ship in your app.
API, webhooks, MCP	API	REST API for brands and partners with an OpenAPI spec, an MCP server for AI agents, a signed event API and partner postbacks
Integrations	Payoneer, FraudScore, IPQS, MGID, Mobrand	Stripe Checkout, Shopify orders, any backend via the event API

HOQU plans in full

Free: $0 a month. 1,000 conversions, unlimited clicks, 5 active offers
Intro: $99 a month. 5,000 conversions, 500,000 impressions; extra conversions $0.029
Basic: $279 a month. 15,000 conversions, 1.5M impressions, team management; extra $0.02
Business: $499 a month. 50,000 conversions, 15M impressions, payout automation; extra $0.015
Custom: price not published. Contact sales

Pricing source

Where ViralPayouts comes out ahead of HOQU

What HOQU offers

Advertisers, brands, agencies and affiliate networks needing hosted tracking; also affiliates browsing the HOQU marketplace for offers.

Performance marketing platform · G2 4.7 (6 reviews)

Why ViralPayouts is the better choice

Built-in two-level partner + recruiter commissions
Pays partners for the brand via Whop; HOQU does not move money
Stripe Checkout webhook and signed event API aimed at brands selling online
One partner account across programs with separate customer and recruit links

What HOQU users say

Paraphrased from public reviews. Follow each link to read the original.

Praise

Vendor-hosted testimonial credits HOQU with a fast migration from a previous platform. hoqu.com

Complaints

None found.

About HOQU

In their words:: "Premier Performance Marketing Ecosystem" (H1)
Company:: HOQU by Affiliate Solutions OU (footer)
Named customers:: Be CDB Affiliate (testimonial), Move Realty (testimonial), Marketcall (testimonial), Finads (testimonial)
Website:: hoqu.com

Try ViralPayouts on test money

Set your commission and recruiter override, see what each sale costs you, and run it on the test network before a real partner joins. No monthly fee.

Start a program See pricing

More comparisons

All comparisons

Sources for HOQU (8), checked 12 October 2026

HOQU is a trademark of its owner. ViralPayouts is not affiliated with HOQU. Prices and features change: check hoqu.com before you decide. Spot something out of date? Tell us and we will fix it.