Performance marketing platform

ViralPayouts vs IREV

ViralPayouts has no monthly fee, pays your affiliates for you and pays recruiters on every program. You pay 10% of what you pay partners, falling to 3%, and nothing in a month when nobody sells. With IREV, you pay your affiliates yourself and does not say it has two-tier recruiting. It does not publish its prices.

Every figure for IREV comes from its own pages or named review sites, checked 12 October 2026. Sources are listed at the bottom.

Why brands pick ViralPayouts over IREV

Best fit: Smaller online brands wanting a self-serve two-level partner program with payouts handled.

$0 a month
No plan and no setup fee. 10% of what you pay partners, falling to 3% at $10,000 a month.
Payouts done for you
One invoice per program. ViralPayouts sends every partner and recruiter their money and collects tax forms.
Recruiters built in
Customer links and recruit links on every program, with the override set your way and reversed on refunds.

Start a program free

Side by side

	IREV	ViralPayouts
Price	Not published: quote on request	$0 a month. 10% of what you pay partners, falling to 3% at $10,000 a month.
Setup fee	None stated; "Free onboarding is included"	None
Fee for paying affiliates	Not stated	Included in the fee above: no charge to the brand for sending payoutsPartners pay Whop's own fee when they withdraw to their bank
Pays your affiliates for you	No	Yes You fund by bank transfer; we pay every partner
Two-tier recruiting	Not stated	Yes Two levels on every program: share of commission, share of sale or fixed. Paid on approved sales, never sign-ups
Public program directory	No	Yes Partners browse and join with one account
Tracking	Postback; API integrations; Customisable link parameters; Lead distribution/routing	First-party links with click IDs, signed server-to-server events, Stripe Checkout webhook
Coupon tracking	Not stated	Yes A code per partner, per program
Mobile app tracking	Not stated	App installs, sign-ups and purchases reported from your server through the signed event API, with bounties on them. No SDK to ship in your app.
API, webhooks, MCP	API	REST API for brands and partners with an OpenAPI spec, an MCP server for AI agents, a signed event API and partner postbacks
Integrations	Not stated	Stripe Checkout, Shopify orders, any backend via the event API

IREV plans in full

Partner Platform (calculator): price not published. Price calculated from conversions/month, clicks/month and turnover of funds

Pricing source

Where ViralPayouts comes out ahead of IREV

What IREV offers

Affiliate networks, advertisers, media-buying teams and agencies, mainly in iGaming, crypto, finance/forex, e-commerce and dating; also lead-distribution users.

Performance marketing platform · Capterra 5 (1 reviews)

Why ViralPayouts is the better choice

Transparent self-serve pricing (10% falling to 3%) vs quote-only
Two-level partner + recruiter commissions built in
Pays partners for the brand via Whop
Public directory of programs and documented S2S/Stripe integrations

What IREV users say

Paraphrased from public reviews. Follow each link to read the original.

Praise

New-to-affiliate reviewer found it intuitive, quick to set up and largely self-running (Nov 2025). capterra.co.uk

Complaints

Same reviewer disliked withdrawal fees and waiting periods after claiming commission. capterra.co.uk

About IREV

In their words:: "LAUNCH AN AFFILIATE PROGRAM THAT RUNS LIKE A FINELY TUNED MACHINE" (H1)
Named customers:: Exness, Play Partners (case study), OX Tech (case study), Rainmaker, Bulls Media, Scale Final
Website:: irev.com

Try ViralPayouts on test money

Set your commission and recruiter override, see what each sale costs you, and run it on the test network before a real partner joins. No monthly fee.

Start a program See pricing

More comparisons

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Sources for IREV (6), checked 12 October 2026

IREV is a trademark of its owner. ViralPayouts is not affiliated with IREV. Prices and features change: check irev.com before you decide. Spot something out of date? Tell us and we will fix it.