Sub ID
A sub ID is a label an affiliate adds to their own link to tell their traffic sources apart. The platform stores it with the click and the sale, so the affiliate can see which video, post or ad sold.
Also called: subid, sub_id, tracking parameter, sub1.
Worked example: One link, three placements
- TikTok video 3
- /r/alex/acme?sub=tiktok-3
- Newsletter, 12 May
- /r/alex/acme?sub=news-0512
- Report
- Sales split by tiktok-3 and news-0512
In more detail
It is the affiliate’s, not the brand’s: it does not change who is credited, only how the affiliate reports on it.
How ViralPayouts handles it
Links accept sub (or sub1, subid, sub_id) and sub2 to sub5, up to 80 characters each, carried to the sale and to postbacks.
Sub-affiliate software