Affiliate software for SaaSViralPayouts vs Referralful
ViralPayouts has no monthly fee, pays your affiliates for you and pays recruiters on every program. You pay 10% of what you pay partners, falling to 3%, and nothing in a month when nobody sells. With Referralful, you pay your affiliates yourself and does not say it has two-tier recruiting. It costs $0 to $49 a month.
Every figure for Referralful comes from its own pages or named review sites, checked 12 October 2026. Sources are listed at the bottom.
Why brands pick ViralPayouts over Referralful
Best fit: A brand that wants payouts run for it and a recruiter tier, and prefers paying a share of partner earnings over a subscription.
- $0 a month
No plan and no setup fee. 10% of what you pay partners, falling to 3% at $10,000 a month.
- Payouts done for you
One invoice per program. ViralPayouts sends every partner and recruiter their money and collects tax forms.
- Recruiters built in
Customer links and recruit links on every program, with the override set your way and reversed on refunds.
Side by side
| Referralful | ViralPayouts | |
|---|---|---|
| Price | $0 to $49 a month | $0 a month. 10% of what you pay partners, falling to 3% at $10,000 a month. |
| Setup fee | Not stated | None |
| Fee for paying affiliates | "0% transaction fees on payouts" | Included in the fee above: no charge to the brand for sending payoutsPartners pay Whop's own fee when they withdraw to their bank |
| Pays your affiliates for you | No | Yes You fund by bank transfer; we pay every partner |
| Two-tier recruiting | Not stated | Yes Two levels on every program: share of commission, share of sale or fixed. Paid on approved sales, never sign-ups |
| Public program directory | No | Yes Partners browse and join with one account |
| Tracking | First-party cookie script; Stripe client_reference_id + webhooks; Stripe coupon/promo codes; REST API conversions for non-Stripe billing | First-party links with click IDs, signed server-to-server events, Stripe Checkout webhook |
| Coupon tracking | Partly | Yes A code per partner, per program |
| Mobile app tracking | Not stated | App installs, sign-ups and purchases reported from your server through the signed event API, with bounties on them. No SDK to ship in your app. |
| API, webhooks, MCP | API | REST API for brands and partners with an OpenAPI spec, an MCP server for AI agents, a signed event API and partner postbacks |
| Integrations | Stripe, PayPal (export), Wise (export), One-click Rewardful import | Stripe Checkout, Shopify orders, any backend via the event API |
Referralful plans in full
- Free until first affiliate: $0 a month. Billing starts when the first affiliate joins
- Starter: $19.99 a month. Up to $7,500/mo from affiliates; unlimited affiliates & clicks; PayPal/Wise payout exports
- Pro: $49 a month. Up to $50,000/mo from affiliates; unlimited campaigns; promo-code tracking
- Enterprise: price not published. Custom; custom domain, API access, SSO
Where ViralPayouts comes out ahead of Referralful
What Referralful offers
Early-stage and bootstrapped SaaS founders on Stripe, especially those switching from Rewardful.
Affiliate software for SaaS
Why ViralPayouts is the better choice
- Pays affiliates for the brand; Referralful only exports batch files
- Two levels built in with recruit links; Referralful has none
- Public directory of programs; one partner account across programs
- No subscription at all
About Referralful
- In their words:
- "Affiliate marketing software for SaaS startups" (title: "Referralful - Affiliate Software for SaaS, Built on Stripe")
- Company:
- Founder Mihir Kanzariya
- Funding:
- None stated; founder story frames it as bootstrapped
- Named customers:
- PDFGPT, OpenOwl, GrowYourBrand
- Website:
- referralful.com
Try ViralPayouts on test money
Set your commission and recruiter override, see what each sale costs you, and run it on the test network before a real partner joins. No monthly fee.
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Referralful is a trademark of its owner. ViralPayouts is not affiliated with Referralful. Prices and features change: check referralful.com before you decide. Spot something out of date? Tell us and we will fix it.