Customer referral softwareViralPayouts vs Referlo Affiliate Marketing
ViralPayouts has no monthly fee, pays your affiliates for you and pays recruiters on every program. You pay 10% of what you pay partners, falling to 3%, and nothing in a month when nobody sells. With Referlo Affiliate Marketing, you pay your affiliates yourself and does not say it has two-tier recruiting. It costs $0 to $19 a month.
Every figure for Referlo Affiliate Marketing comes from its own pages or named review sites, checked 12 October 2026. Sources are listed at the bottom.
Why brands pick ViralPayouts over Referlo Affiliate Marketing
Best fit: A brand paying affiliates cash and rewarding recruiters.
- $0 a month
No plan and no setup fee. 10% of what you pay partners, falling to 3% at $10,000 a month.
- Payouts done for you
One invoice per program. ViralPayouts sends every partner and recruiter their money and collects tax forms.
- Recruiters built in
Customer links and recruit links on every program, with the override set your way and reversed on refunds.
Side by side
| Referlo Affiliate Marketing | ViralPayouts | |
|---|---|---|
| Price | $0 to $19 a month | $0 a month. 10% of what you pay partners, falling to 3% at $10,000 a month. |
| Setup fee | Not stated | None |
| Fee for paying affiliates | Not stated | Included in the fee above: no charge to the brand for sending payoutsPartners pay Whop's own fee when they withdraw to their bank |
| Pays your affiliates for you | No | Yes You fund by bank transfer; we pay every partner |
| Two-tier recruiting | Not stated | Yes Two levels on every program: share of commission, share of sale or fixed. Paid on approved sales, never sign-ups |
| Public program directory | No | Yes Partners browse and join with one account |
| Tracking | Referral links; Discount codes (Pro); Permanent customer connection (Pro) | First-party links with click IDs, signed server-to-server events, Stripe Checkout webhook |
| Coupon tracking | Yes | Yes A code per partner, per program |
| Mobile app tracking | Not stated | App installs, sign-ups and purchases reported from your server through the signed event API, with bounties on them. No SDK to ship in your app. |
| API, webhooks, MCP | Not stated | REST API for brands and partners with an OpenAPI spec, an MCP server for AI agents, a signed event API and partner postbacks |
| Integrations | Shopify Store Credit, Customer accounts | Stripe Checkout, Shopify orders, any backend via the event API |
Referlo Affiliate Marketing plans in full
- Starter: $0 a month. Shopify listing: 50 affiliates, 100 referral orders/month, 1 campaign (pricing page says 10 affiliates)
- Pro: $19 a month. Unlimited affiliates and campaigns; custom links; discount codes; store credit
Where ViralPayouts comes out ahead of Referlo Affiliate Marketing
What Referlo Affiliate Marketing offers
Small Shopify stores wanting referral and affiliate programs paid in store credit.
Customer referral software
Why ViralPayouts is the better choice
- Pays partners real money, not store credit
- Two-level recruiting
- Public directory, Stripe/event API, REST API and MCP
About Referlo Affiliate Marketing
- In their words:
- "Turn your customers into a new sales channel"
- Company:
- Founded Shopify app launched 4 May 2026 · Bangalore, Karnataka, India · scopedrag
- Website:
- apps.shopify.com
Try ViralPayouts on test money
Set your commission and recruiter override, see what each sale costs you, and run it on the test network before a real partner joins. No monthly fee.
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ViralPayouts vs Referral FactorySources for Referlo Affiliate Marketing (2), checked 12 October 2026
Referlo Affiliate Marketing is a trademark of its owner. ViralPayouts is not affiliated with Referlo Affiliate Marketing. Prices and features change: check apps.shopify.com before you decide. Spot something out of date? Tell us and we will fix it.